1. Explore Traditional and Digital Media
a. Exploring traditional and digital media via research, analysis and engagement.
• Develop mediums, channels and media services.
• Learning the latest media trend and its ads functions.
• Understanding and preparing service scopes according to media channels target audience, costing and professional support from media owner.
b. Developing advertisement research criteria, conduce auditing and analysing job.
• Understand the target audience, demographic, buying / purchase behavior for different media channel.
• Involving in preparation work of pitching proposal such as perform media pre-audit report.
2. Advertisement Placement and Optimization
a. Identifying and determine the ads deliverable according to the latest market trends and target audiences behaviour.
• Choosing the right ads placement for traditional and digital media.
• Optimization of the ads for digital media.
• Developing the process flow for both traditional media and digital media.
3. Advertisement Reporting
a. Involving in report design according to requirement.
• Working closely with respective department HOD on develop and customize reporting format according to the report needs.
• Preparing report with providing finding, insight and recommendation for future improvement.
4. Explore Tools and AI Software
a. Exploring advertisement placement and optimization AI software
• Research AI software for placement ads and optimization ads for both traditional and digital media.
• Analyse AI software functionality and user interface user experience.
• Proposing the best AI software to the company.